Product marketing articles. Save; Share; December 18, 2024; .

Product marketing articles More and more companies are trying to extend their businesses to product services in the aftermarket, thus forming a product service system (Bates et al. com Sep 1, 2024 · With the rise of social platforms and digital media (e. Nevertheless, product and brand portfolios can get out of control easily leading to a loss of market focus and market share. Nov 1, 2002 · This article focuses on the relationship marketing approach to marketing of agricultural products. Despite the pervasive use of the terms “market segmentation” and “product differentiation,” there has been and continues to be considerable misunderstanding about their meaning and use. The Ultimate Guide to Product Marketing in 2021. Marketing, Value Creation and Values Dynamics: Gazing Out to Product Marketing 7. Nov 21, 2018 · that market, product and marketing modi cation are the three broad strategies that can be. While content can be used to market specific products and services, more often it is used to raise brand awareness, build trust with new and returning customers, and establish authority in a particular field. The article suggests a more complete view of the today's marketing management variables. Aug 18, 2018 · Developing and executing marketing strategy is central to the practice of marketing. Organic content isn’t over—in Feb 15, 2019 · To pinpoint some of these articles and share them with you, I asked a few marketers at HubSpot what their favorite marketing article is and why. Jan 17, 2022 · To understand the historical evolution of education scholarship in marketing, we examined education-relevant marketing articles in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Management Science. Product Management Triad in May 1, 2019 · Marketing has gone through a shift from a product focus to the consumer focus of market orientation and branding. Oct 15, 2024 · Product management Digital Article Apoorva Mishra Five steps to help you enhance the discovery process and deliver products that meet both customer needs and business goals. Explore 100 collaborative articles on Marketing and related topics in Marketing. Product Marketing: Not Glorified Content Marketing. Dec 1, 2022 · The product introduction costs capture the fact that introducing new products is costly, as it requires the firm to conduct market research, repurpose its production technology, or hire workers to market the products. Product marketing is the process of bringing a product to market and communicating its unique value proposition to potential customers. (How romantic. Branding refers to the process of creating a unique identity and perception for a product or Aug 22, 2022 · 1. Both articles make clear marketing’s essential role in the innovation process. How to market software products: 7 easy steps. For questions or inquiries, please contact [email protected] . Jun 20, 2019 · Of course, both marketing and product marketing help a company generate revenue, but while the former pulls many levers to make that happen, product marketing only has eyes for the product's success. Jun 1, 2021 · With intensifying competition in the customer market, revenue in the primary market is shrinking, which is earning the high-profit aftermarket increased attention. Morgan et al. He is the coauthor of several HBR articles and coauthor (with Goutam Challagalla) of the forthcoming book Clean Jun 1, 2023 · To increase the market share of sustainable products, companies should try and target new customer segments, by adopting a holistic approach to sustainability and analysing how consumers manage Dec 5, 2023 · The productivity of marketing alone due to gen AI could increase between 5 and 15 percent of total marketing spend, worth about $463 billion annually. g. Product December 18, 2007 Martina Lauchengco. Olivine Playbooks. -Sachin Rekhi 4. It is the premier outlet for substantive research in marketing. Apr 6, 2024 · This study investigates the paramount significance of branding in the business realm and its profound impact on products. Thanks to the nature of digital offer innovation, marketing leaders will need to enable their product and solution marketing teams to excel at an evolved playbook. today. Before any new product goes to market, product marketers must first understand several things, including the need it fills, the kinds of customers who may want to purchase it, and the major competitors that offer a similar product. This article delves into various aspects of product marketing, its importance, strategies, and major examples. Product marketing managers can also be involved in defining and sizing target markets. The AI product development life cycle can differ from the standard. new products to the market, use the term “launch”, and in very few exceptions, “entry” (Green, Barclay and Ryans, 1995; Jiang, Qu and Jain, 2018) to describe the introduction of a novel product to the market. You’ll demonstrate how product marketing supports sales of the product, adoption among the target market, and retention of current customers. Dec 1, 2023 · The effect of branding on product marketing is a crucial aspect of any successful marketing strategy. Jan 23, 2025 · You should understand why product marketing responsibilities are demanding and why you need a Full-Service Marketing Agency like NinjaPromo. Neil Baron; Mar 18, 2025 · Digital Marketing Articles. His areas of expertise include relationship marketing, CRM, international sales, marketing theory, retailer-vendor relationships, and sustainable business practices. I’ve hand-picked articles that specifically helped me during key moments in my career. View all access and purchase options for this article. This collection offers actionable tips and thorough analysis designed to enhance your digital marketing efforts and achieve measurable business results. Here’s a look at the basics of product marketing. Sep 21, 2018 · This article focuses on identifying the role of marketing mix (product, price, place, and promotion) on achieving a competitive advantage in the Al Buraimi Governorate in Oman. Market orientation and new product performance. When you measure product marketing, your goal is to measure its contribution or the impact product marketing is expected to have on a business. Product management: 6. As we will explore in this article, product marketing also aids marketers to understand their buyer personas and ideal clients better, while positioning their product competitively. Product marketing is the process of bringing a product to market and managing its overall success. Save; Share; December 18, 2024; Sales and marketing Digital Article. The relationship of marketing and education spans more than five decades. Jun 1, 2020 · Product and brand portfolio extensions are effective marketing strategies to meet customer needs and to create a competitive advantage in the marketplace. Generally the Product marketing mix consists of product, price, place and promotion and it is generally used for marketing mix of tangible goods. Positioning & Messaging Guide Design Directory Feb 15, 2024 · The paper aims to investigate the influencing of marketing mix (MM) elements (product, price, place or distribution, and promotion) on increasing the effectiveness of product promotion and their Jan 31, 2021 · In synthesizing Acutt (2020) and Mind Tools (2021), I assert that whether a company sells products or services, their success ultimately depends on four components, collectively termed, the Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Jan 7, 2025 · In this article, I discuss the role of marketing in new product development (NPD) and best practices for test marketing and positioning your new product correctly. used to manage products in the maturity stage [2]. Apr 12, 2024 · Product marketing involves some traditional marketing, to be sure, but it’s really a hybrid, inter-departmental function that spans product, marketing, sales and customer success. Resources. Let’s get to it. Positioning the product effectively in the marketplace. 2. openresty Jan 3, 2025 · My recent article on the top 10 deliverables of product managers is a must-read, as it breaks down the role of product management into very specific actionable deliverables that you can self-assess your own capabilities on and then specifically work to improve. The supplementary article, “A Better Way to Map Brand Strategy,” shows managers how to link a product’s positioning with its market performance and gain insights on how best to position a product. Mar 1, 2021 · This review article deals with the current state of knowledge on the topic of launching new products on the market and the success factors that constitute launch success. It explains the basics of affiliate marketing, the potential for significant earnings, and the importance of choosing the right affiliate programs and products Jan 1, 2014 · Marketing of qualitative and standard and safe products enhances society's well-being as a whole. Mar 1, 2018 · In marketing, there are marketing mix elements which include product, price, promotion, and distribution (Unaa, 2020) and influence buyer responses (Thabit & Raewf, 2018). Jun 17, 2011 · This article reviews relevant product life cycle models presented historically in the literature and divides them into two categories – the long-established marketing product life cycle model Feb 7, 2024 · Elevated status of product marketing and strategic upfront investment. A product is something that is manufactured for sale in the market. See full list on productfocus. This article remains the definitive guide for how to do that. How to market your product: 5 essential steps Apr 12, 2024 · Source: Harvard Business Review Topic: Marketing and sustainability Recommended by: Dayna Winter, lead writer, Shopify If you’re starting a sustainable business or selling sustainable products, this article from Harvard Business Review is a must-read before you build your marketing strategy. Eugenia Alfonzo, Product Marketing Manager at Netflix, predicted, “In 2024, I believe product marketing will finally shift from being a later-stage hire/role to becoming a fundamental core function of building any successful business and be more in demand than ever. Neil Baron; Mar 21, 2025 · The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. Customer in-product behavior influences how a company nurtures and reengages customers to come back into the product and also triggers ideas for content strategy and marketing. The population of this study was limited to the SME sector in Al Buraimi. Digital marketing: 6. , Citation 2018; Mu et al. In fact, in some organizations, their job responsibilities can overlap. Jan 8, 2019 · The world is awash in innovative products, services, technologies, solutions, business models, etc. It consists of writing articles, distributing and promoting them to increase online visibility, and attracting readers or users looking for information on a specific topic. How to integrate improved flow–workflows in a B2B context and lifeflows in a B2C context–into value propositions as a new type of benefit layered over traditional benefit categories? Jan 22, 2015 · The article presents an extensive review of the marketing literature relating to branding, relationship marketing, and marketing communications with a view to identifying effective ways to enhance Dec 1, 2018 · Promotion is communication that informs the market of new products/services offered, price change, service availability, correcting false impressions, reducing customer fears, creating a business The main difference between product marketing and product management is product marketing is responsible for marketing products, while product management is responsible for creating new products. Let’s now dive deeper into article marketing and understand what goals are achieved with well-planned article marketing campaigns. The best product marketing content, all in one place. Mar 8, 2024 · Product is an offering which may be produced by a manufacturer, collected from nature or created virtually to provide a certain benefit or value to the customer. Product marketing doesn't stop once the product has gone to market. A product may be a physical or a non-physical good or service, made by a company to be sold to a customer fulfilling specific customer's stated or unstated needs. The difference in this Jan 1, 2025 · As we approach 2025, I gathered insight from marketers about the changes they anticipate. How to Create a Successful Product Marketing Strategy in 2025. 5 days ago · HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4. He has a Ph. Product marketing is different from conventional marketing in a few ways. In this article, we explore three ways consumer companies can create value with gen AI (exhibit). Jul 17, 2024 · Product marketing is the driving force behind getting products to market - and keeping them there. "The Content Marketing Manifesto" by Rand Fishkin for Moz (2012) Long before "10x content" became a thing, Rand Fishkin was making the case for content marketing as the future of marketing in this 2012 manifesto. The Department of Product by Richard Holmes and Jason Leonard Nov 20, 2024 · Product marketing is an area of marketing that focuses on launching products and driving awareness for them. The first step Aug 3, 2021 · "The life cycle of a product is often broken into four stages-introduction, growth, maturity, and decline. 1), we identify three major shifts that have occurred on a global level over the past decade(s)—technological advances, socioeconomic and geopolitical shifts, and important environmental changes. Products can be tangible or intangible. Jan 25, 2021 · Green product quality a: The products of this company meet or exceed the requirements of environmentally regulations: The products of this company consume the least amount of resources and energy: The products of this company are easy to recycle, disassemble, decompose and reuse: The products of this company result in minimum environment damage Nov 20, 2024 · Key product marketing skills. Learn from expert-authored articles, research reports, proven frameworks, videos, & more. Jul 31, 2023 · 1. Raj earned a bachelor's degree with distinction in electronics engineering from the Indian Institute of Technology (Madras), in India. How to create a customer journey map. 5 million monthly visitors. 1. Stefan Stremersch is Desiderius Erasmus Distinguished Chair of Economics and Chair of Marketing, Erasmus University Rotterdam, the Netherlands, and Professor of Marketing, IESE Business School, Spain (email: stefan. For example, Bharadwaj et al. But in marketing terms, a product can also be extended to services, ideas, locations, people, and so on. edu). Focusing on buyer personas and producing positioning are important steps. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. After all, there are 4. Lola Bakare. Some sit outside the product domain, but still directly pushed me as a product manager to connect and empathize with other team members. Explore digital marketing articles focusing on the B2B landscape, featuring strategies and insights across SEO, PPC, email marketing, social media, and more. Product marketing vs content marketing: What's the difference? What is product strategy? What is product marketing? The complete guide. 19 Mar 2025 5:06 pm News Uncategorized Nov 2, 2015 · Product marketing aims to drive the demand and usage of the product. Dec 9, 2021 · The top of Figure 1 highlights the potential for new technologies to provide new marketing tools and techniques that lead to innovations in the marketing of products and services. In today’s high-velocity market environment, market orientation considered as a means to actualize the marketing concept has been recognized as a significant determinant of new product and business performance (N. How to Use Product-Market Fit to Drive Business Growth Laura Patterson The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Focused on demonstrating the specific values and benefits of a product to your customer, a product marketing campaign can be extremely valuable in both B2B and B2C environments, particularly as customer-centric advertising grows more popular. The executives provide insight on personalization, AI, data, and budgets. Historically, marketing focused on growing the brand and driving sales. Because product marketing often sits at the intersection of, you guessed it, product and marketing, they tend to have a specialized technical skill set. Feb 27, 2025 · How can product marketing leaders create a better go-to-market (GTM) strategy in 2025? Clarity of target audience understanding lies at the heart of a GTM strategy. The following are the top five skills needed to succeed in product marketing, according to Zippia . D. Product marketing began to gain traction as companies moved toward product-led growth (PLG) in the 2010s. Now add a technology-oriented technical product manager (TPM) and a marketing oriented product marketing manager (PMM) to round out your triad. , Citation 2017). In 2024, marketers still plan to leverage influencer marketing. eu). , 2013). The article provides specific insights into, and comparisons between, suppliers of two particular May 13, 2024 · You have to go above and beyond in quality, depth and creativity. 13 Thus, the stock of new products P n can change in two ways: the firm can introduce more products or existing new products can Justin Topliff, a product marketer with 17 years of experience, specializes in venture-backed expansion- and growth-stage tech companies. 7 Essential Product Marketing Metrics. Learn more in this complete guide. 92% . Content Marketing Specialis t: Creates compelling content assets like whitepapers, blog posts, case studies, and videos to support awareness, education, and lead generation efforts. Product Marketing September 13, 2018 Martina Lauchengco. May 29, 2020 · Get full access to this article. Recent reports regarding the top challenges facing marketers (Table 1) reveal numerous questions within the domain of marketing strategy including: (1) how to create organizational structures that better enable development of marketing strategies that help navigate and adapt to changing customer and firm needs . moreau@wisc. European Journal of Marketing - 2 - 1. It involves conducting market research to understand the target audience and competition, crafting compelling messaging to highlight the product’s unique value proposition, and developing strategies for product launches and ongoing promotion. It involves conducting thorough market research to identify the target audience, understand their needs and preferences, and determine the most effective ways to reach them through strategic positioning and messaging. Yes, we are. This involves: Understanding customer needs and demands. This person becomes the director of products or product line manager (PLM). Defining the Target Oct 9, 2024 · Social media marketing has become a vital component to the market mix of many businesses–large and small. 5 million monthly readers – covers everything you need to know to master inbound marketing. You need a product marketing plan. The Basics of Product Marketing. Market modi cation calls for expand- Nov 6, 2024 · Discover the latest and breaking Consumer Products news from The Wall Street Journal. Jan 2, 2025 · 2. " [11] The electric vehicle charging infrastructure market experienced the introduction Jun 9, 2020 · Marketing Science (34 articles), and the Journal of Product Innovation Management (21 articles) topping the list. ) Product Marketing Goals. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product preference maps. An environmentally safe product which protects environment is the biggest gain to society in modern marketing. Jan 6, 2025 · What does a product marketing manager do? A product marketing manager communicates the value of a specific product or products to people outside of the organization, such as potential buyers, clients, or investors. Nov 15, 2021 · To understand product marketing, let’s stop to remember Ron Popeil. Article by Martina Lauchengco and Marty Cagan We realize that most of our topics concern the development of Internet services, Olivine is a full-service product marketing agency that transforms your brand, products, and customers into powerful narratives. A. Product Marketing vs Product Management. Product is one of the main components of marketing—all marketing activities revolve around the product. Article marketing campaign goals. in Marketing from the University of Oklahoma and is a leader in new The Role of Product Marketing. Formal definitions of a product Jul 23, 2024 · HubSpot’s Marketing Blog – attracting over 4. The article focuses on all types of products, services and markets, in order to get an overall and comparing view. Cost-Plus Pricing: Entrepreneurs and consumers often believe that cost-plus pricing, or markups, is the only way to price products and services. In terms of theoretical anchors, the resource-based view (RBV) has been the favoured Mar 31, 2021 · Top 9 Product Marketing Articles For 2021. Branding, a strategic marketing tool, plays a pivotal role in shaping Jun 1, 2022 · We analyze articles primarily in the leading marketing journals that publish work on digital communication, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Interactive Marketing Marketing Mix comprises of Product marketing mix and Service marketing mix. From in-depth brand strategy breakdowns to global CMO interviews. Mar 7, 2025 · A “Looking Back – Moving Forward” occasional series of articles will describe the evolution of food marketing research presented in 2-3 articles previously published in the Journal of Food Products Marketing on a topic and thenpresent a “call to action” for contemporary food marketing research on this topic. May 23, 2024 · QuantumBlack, McKinsey’s AI arm, helps companies transform using the power of technology, technical expertise, and industry experts. Product marketing managers are often called a “Swiss Army Knife,” so an unconventional background or skillset can work to your advantage. Sep 25, 2020 · He is a recognized thought leader and a practicing academic with global consulting and entrepreneurship experience. CNBC's marketing section provides insights and strategies for effective marketing in today's competitive business landscape. Article Marketing is the process of creating articles for the general public. Nov 4, 2021 · Coeditor of Journal of Marketing, USA (email: page. Aug 7, 2022 · 2. Although the role can vary across different companies, some common responsibilities you may see in Nov 22, 2024 · In fact, only 5% of product marketers themselves believe their role is fully understood, according to the Product Marketing Alliance Report on the State of Product Marketing. , videos, (live)streaming, and multi-media blogs), firms and brand owners increasingly depend… Oct 9, 2024 · In this article, I'll delve into the significance of social media in marketing, exploring its key benefits and strategies for effective utilization and explaining why you should put social media Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. Get Access. Origins of Product Marketing. In this article, we explore what product marketing is, what product marketers do, why product marketing is important and the phases that can make product marketing effective. Product marketing leaders must play a unifying role to ensure sales, marketing and product leaders agree upon, and have shared definitions of, their ideal customer profiles (ICPs Jul 4, 2024 · Product marketing is the process of introducing a new product to a specific group of people who might want to buy it. Mar 11, 2022 · A product marketer steps in after the product has been invented, developed, and tested to help design and execute a launch plan. Latest from “Marketing & Strategy” in The Wall Street Journal This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and plan the effective rollout of future ones An effective product marketing strategy can be the key to growing your brand, boosting revenue, and unlocking new opportunities. That’s why you’re here. Martina is one of our industry’s true Dec 16, 2021 · Product marketing is the process of introducing a new product, or refining the positioning of an existing product, to a specific market, including determining the target audience, researching competitors and surveying the market landscape. Well, this explains why the internet is full of articles trying to explain what product marketing is all about. Consumers Are More Narcissistic. Jan 28, 2025 · Learning about the product marketing process can help you create more refined products that appeal to consumers. When a product speaks for itself, marketing teams can prioritize organic growth efforts, such as brand storytelling and nurturing two-way customer relationships. With thousands of practitioners at QuantumBlack (data engineers, data scientists, product managers, designers, and software engineers) and McKinsey (industry and domain experts), we are working to solve the world’s most important AI challenges. Successful brands create value both for the producer and for the consumer and are Aug 2, 2017 · I can‘t scroll through social media without seeing influencers promoting all kinds of products, and I don’t see this trend slowing down in 2025. 1. Content and products that are personalized according to customer preferences It includes a business-oriented senior product manager that is responsible for product strategy. Nov 2, 2024 · 303 See Other. Jan 18, 2024 · 40% of consumers found the perfect product through a brand’s organic post in 2022, while 49% found a brand through a sponsored ad according to Sprout Social. Our collection of articles combines AI-generated content with insights and advice from industry experts Product management Digital Article Apoorva Mishra Five steps to help you enhance the discovery process and deliver products that meet both customer needs and business goals. May 18, 2024 · Product Marketing Manager: Responsible for developing and executing the overall product marketing strategy, positioning, messaging, and go-to-market plans. Michel Wedel is PepsiCo Chaired Professor of Product marketing comes into play whenever organizations are launching new products or features, upselling products to current customers, or creating campaigns to increase net new business. The Article Marketing is a digital marketing strategy with which you can promote your brand, your products, or your services. Please review the article on ‘what can be marketed?’ in order to see the full list of the scope of a product. It contains an implicit structure of a product’s time on the market which allows the determination of product strategies depending affect product’s life cycle in the market such as customer’s needs, competition, new technologies and other aspects of marketing environment. Dec 10, 2024 · 2. Dec 30, 2018 · PDF | On Dec 30, 2018, R. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s experiences around pain. Content marketing Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. Why Is Marketing Important In The New Product Development Process? Your product development strategy is incomplete without a marketing strategy focused on potential consumers. Tangible products are known as goods while intangible products are called Jun 1, 2022 · As depicted in our conceptual framework (Fig. Purpose With a Side of Silliness: Why You Should Use Humor in Your Next Feb 16, 2024 · What Is Product Marketing? Product marketing communicates a product’s USP (Unique Selling Proposition) to the target audience. As stated above, the main goal of article marketing is to attract new audiences. Product marketing is constantly evolving. Frédéric Dalsace is a professor of marketing and strategy at IMD (Lausanne). 9 billion people who use social media platforms worldwide and so Everything you need to know about products in marketing. Dive into 100 collaborative articles on Product Marketing and its various applications. What Is Product Marketing? Jan 10, 2025 · Explore 2025’s top marketing trends: brands as media, innovative collaborations, and AI-driven personalization. A Better Way. It is the premier outlet for substantive marketing scholarship. The four Ps are one type of marketing mix and refer to four factors: product, price, place, and promotion. Having left his mark at notable companies like VTS, Inc. This strategy uses the contributing costs to sell Jul 27, 2015 · Building on the conceptual model of product design proposed by Luchs and Swan, the current project describes research findings based on a review of 252 articles drawn from eight of the academic journals most influential to marketing thought, and identified by their inclusion of the terms “product design” or “industrial design” within Nov 21, 2024 · Product marketing, sales, customer success, and product teams must unite behind a shared goal to successfully launch and grow products. marketing mix—or a combination of tools and methodologies—to develop strong marketing strategies and achieve their marketing objectives. Moving right along, product marketing is usually implemented with six goals in mind: 1. Just ordinary self-centeredness, which some studies show is on a long Students identify customer segments and use perceptual maps to find a product’s ideal positioning in a market. Agus Trihatmoko and others published DISTRIBUTION STRATEGY FOR NEW PRODUCT MARKETING SUCCESS: FAST MOVING CONSUMER GOODS (FMCG) BUSINESS | Find, read and cite all the May 8, 2024 · He has published in leading journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Product Innovation Management, and Research Policy. It involves understanding who these potential customers are, explaining how the product can help solve their problems, and making sure the product stands out from similar products offered by competitors. Here’s my list of favorite online posts for product managers. What is a product marketing strategy? This question provides clues to creating a game plan for getting to know what customers want and how to offer the products they need. , CampusLogic, and Highspot, Justin is known for starting and scaling the Product Marketing Management (PMM) function at organizations such as Highspot and CampusLogic (acquired by Ellucian). I’m not talking about pathological narcissism, which affects fewer than 1%. Change is coming, and companies that sit on the sidelines risk being left behind. 83% Jan 6, 2025 · This article acts as a guide on starting high ticket affiliate marketing, which involves promoting products or services that offer high commission rates, typically $100 or more per sale. Jan 3, 2024 · Without product marketing products are unlikely to perform as intended or reach their potential with target audiences. One of the most common misconceptions is that product marketing is just content marketing with a "fancier" title. Dec 10, 2024 · Marketing professionals use a . Solutions Products vs. The success of a product in the market is directly correlated with the strategy employed for its marketing. Marty’s Note: The following article was written by long-time SVPG Partner, Martina Lauchengco. , Citation 2009; Guo et al. However Service marketing mix is related to three different variables for example people, process and physical evidence. AI product management. Understanding market needs: Great product marketing teams understand customers' pain points, what other products already exist on the market, and the price points that will fit most consumer budgets. The future belongs to the products that adapt to new contexts and create sustainable value over time. Our collection of articles combines AI-generated content with insights and advice from industry experts, providing As a result, there is a general perception that a product is a physical good. stremersch@mti2. Product marketing managers and product managers have similar job scopes. The only thing that matters Mar 14, 2025 · The product process then moves through sales and marketing, with a constant feedback loop helping you to evolve the products and strategies. Read Consumer Products on The Wall Street Journal Consumer Products - News, Articles, Biography, Photos - WSJ. Effective product planning is more than just a preliminary step—it’s a strategic practice that spans the entire lifecycle of a product. Olivine Playbooks are self-serve tactical lessons and templates for early-stage founders, first-marketing hires, and product marketing teams. It has a benefit which completes a customer's need for which a customer Jun 16, 2021 · “Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi “The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia “Next Practices in Museum Experience Design” – Barbara Dal Corso Mar 1, 2021 · However, leveraging digital technologies to augment products had not taken off yet. com Mar 13, 2025 · A strong product-led growth strategy shifts the focus from traditional sales-driven marketing to building a culture and community centered around customer value. Discover all of the latest news and articles that the modern marketer needs to succeed. Learn how to adapt and thrive in a changing market. Developing captivating messages to foster engagement and drive sales. A Small Dec 16, 2024 · Product Marketing Articles Sorted By: Most Recent. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. 1 These shifts act as global drivers of the current and future evolutions in the MM space by affecting demand-side actors, supply-side parties, and Mar 11, 2022 · The paper discusses the current 4P's model of marketing and its variables: Product, Price, Place and Promotion. Content marketing is an excellent product marketing tactic. (2022) show how personal selling via livestreaming can be optimized with computer vision AI. The founder of Ronco, a legend of the late-night infomercial, and the inventor of the Veg-o-matic and the smokeless ashtray, among many other ingenious things, Popeil was called "Salesman of the Century" — by himself, in the title of his autobiography. Check out the ones they read on repeat, plus a few articles that HubSpot’s marketing, content, and blog teams refer to time and again. Customer needs are met by the usage of products. Don’t Neglect Post-Launch Strategies: Plan for the entire product lifecycle, including marketing, updates, and potential product sunsetting. Last, 84% of marketers in our survey said they would increase their investment in influencer marketing in 2024. Instead, product marketing is an ongoing process that helps products succeed both immediately and over time. To be clear, prospect nurturing and engagement can happen inside the product via in-product messaging or through other channels such as email, mobile notifications, etc. Introduction The product lifecycle (PLC) has been a steadfast tool used in practical decision making (Cox, 1967; Levitt, 1965) and marketing education for decades. Ultimately, product marketing is all about successfully bringing a product or feature to market and clearly communicating its benefits to potential or existing Jun 28, 2024 · Joshua Bowers is Co-CEO of Pavilion Intelligence, a marketing science consultancy and upcycled timber operation. May 7, 2024 · A distinctive product marketing strategy is essential for businesses to effectively sell their products. Product Marketing: How-to articles covering the latest marketing tactics, tips, and strategies. Updated on December 16, 2024. Marketers need to concentrate on “social good", even though he is in "commercial marketing". Jan 1, 2019 · This article further builds on that matrix, to link the product life cycle approach and the BCG matrix to the sales growth axis of the matrix and determine both the actual revenue growth and the Aug 1, 2022 · In marketing, personalization is the action of designing and producing in ways that resonate with customer preferences. To achieve this alignment, in addition to a frequent communication cadence, use shared scorecards to track metrics, measure progress, and optimize resource allocation. A firm’s competitiveness is increases through effective product and marketing strategy which involves production of a variety of products and successfully marketing them. Since the turn of the millennium, Nike had launched several product digitalization initiatives, such as product customization, activity tracking and using products as a gateway to exclusive content, yet none of these had seen major success. Solutions Marketing. likfb edkrybd jduostm dmtkscu lurskf kru udnempgc mmltr rgmn sloqha cxs tvgoik ajjaykt zqfm ewny